Bangkok, June 08: Hundreds of Indian stars prepared to sparkle Sunday at the "Bollywood Oscars," a glitzy awards ceremony expected to attract 600 million television viewers.
The gala event launched by the International Indian Film Academy (IIFA) just eight years ago has become one of the biggest dates in the film industry calendar.
Celebrations began Friday with the premier of "Sarkar Raj" (Absolute Ruler), featuring newly-wed superstars Abhishek Bachchan and former Miss World Aishwarya Rai-Bachchan, performing with his father Amitabh Bachchan.
The celebrity couple are up for Best Male and Best Female awards on Sunday for their roles in "Guru" -- a rags-to-riches story of an Indian businessman.
Vying for the coveted Best Picture award are "Guru," "Chak De India," "Jab We Met," "Om Shanti Om," "Life in a Metro" or "Partner."
At least 500 Bollywood names -- including Akshay Kumar, Kareena Kapoor, Katrina Kaif and Govinda -- have arrived in Bangkok to promote their unique brand of film-making outside India.
Bollywood is a novelty in Thailand, but police struggled to control huge crowds who turned up in force to see the stars attend the "Sarkar Raj" preview Friday.
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